/* Holy Cow Productions — unified site
   Brand system: cream / ink / rust. Fraunces 800 display, Inter body.
   Tokens measured from the live portfolio (see claude/brand-system.md). */

:root{
  --ground:#F2EEE6;
  --card:#FBF9F4;
  --ink:#1A1814;
  --rust:#C24B2C;
  --rust-deep:#5C2A1A;
  --text2:#4A453C;
  --muted:#8B8579;
  --border:#E8E2D3;
  --line:#D8D1C2;
  --peach:#E6B89A;
  --gold:#F8E0A0;
  --navy:#001858;
  --maxw:1180px;
  --r:14px;
  --shadow:0 1px 2px rgba(26,24,20,.04), 0 8px 24px rgba(26,24,20,.05);
  --shadow-lg:0 2px 4px rgba(26,24,20,.05), 0 20px 48px rgba(26,24,20,.09);
}

*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%; scroll-behavior:smooth; scroll-padding-top:84px}
body{
  margin:0; background:var(--ground); color:var(--ink);
  font-family:Inter,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;
  font-size:17px; line-height:1.62; -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%; display:block}
a{color:inherit}

h1,h2,h3,.display{
  font-family:Fraunces,Georgia,"Times New Roman",serif;
  font-weight:800; line-height:1.04; letter-spacing:-.02em; margin:0;
}
.wonk{
  font-style:italic; color:var(--rust);
  font-variation-settings:'SOFT' 20,'WONK' 1;
}
p{margin:0 0 1em}
p:last-child{margin-bottom:0}

.wrap{max-width:var(--maxw); margin:0 auto; padding:0 24px}
.section{padding:88px 0}
.section-tight{padding:56px 0}
.sec-dark{background:var(--ink); color:#F4EFE4}
.sec-dark .eyebrow{color:var(--peach)}
.sec-dark h2,.sec-dark h3{color:#F7F3EA}
.sec-dark p{color:#CFC7B8}
.sec-dark .wonk{color:var(--gold)}
.sec-card{background:var(--card)}

.eyebrow{
  font-size:11.5px; font-weight:700; letter-spacing:.16em; text-transform:uppercase;
  color:var(--rust); margin:0 0 16px;
}
.lede{font-size:19px; color:var(--text2); max-width:62ch}
.small{font-size:14.5px; color:var(--muted)}
.center{text-align:center}
.center .lede{margin-left:auto; margin-right:auto}
h2{font-size:clamp(2rem,4.2vw,3rem)}
h3{font-size:1.28rem; letter-spacing:-.01em}

/* ---------- nav ---------- */
.nav{
  position:sticky; top:0; z-index:60;
  background:rgba(242,238,230,.9); backdrop-filter:saturate(1.4) blur(14px);
  border-bottom:1px solid var(--border);
}
.nav-in{display:flex; align-items:center; gap:20px; height:68px}
.brand{display:flex; align-items:center; gap:11px; text-decoration:none; flex:none}
.brand img{width:44px; height:auto}
.brand-txt{
  font-family:Fraunces,serif; font-weight:800; font-size:14px; line-height:1.05;
  letter-spacing:.02em; text-transform:uppercase;
}
.brand-txt span{display:block; font-family:Inter,sans-serif; font-weight:600;
  font-size:9px; letter-spacing:.22em; color:var(--muted); margin-top:2px}
.nav-links{display:flex; gap:4px; margin-left:auto; align-items:center}
.nav-links a{
  text-decoration:none; font-size:14.5px; font-weight:500; color:var(--text2);
  padding:8px 12px; border-radius:8px; white-space:nowrap;
}
.nav-links a:hover{background:var(--border); color:var(--ink)}
.nav-links a.active{color:var(--rust); font-weight:600}
.nav-cta{
  background:var(--rust); color:#fff !important; padding:9px 18px !important;
  border-radius:999px; font-weight:600 !important;
}
.nav-cta:hover{background:var(--rust-deep) !important}
.burger{display:none; margin-left:auto; background:none; border:1px solid var(--line);
  border-radius:9px; padding:8px 11px; cursor:pointer; font-size:15px}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex; align-items:center; justify-content:center; gap:8px;
  padding:14px 26px; border-radius:999px; text-decoration:none;
  font-weight:600; font-size:15.5px; border:1.5px solid transparent;
  transition:transform .12s ease, background .15s ease; cursor:pointer;
}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--rust); color:#fff}
.btn-primary:hover{background:var(--rust-deep)}
.btn-ghost{background:transparent; color:var(--ink); border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink)}
.sec-dark .btn-ghost{color:#F4EFE4; border-color:rgba(244,239,228,.32)}
.sec-dark .btn-ghost:hover{border-color:#F4EFE4}
.btn-row{display:flex; gap:12px; flex-wrap:wrap; margin-top:28px}
.center .btn-row{justify-content:center}

/* ---------- hero ---------- */
.hero{padding:76px 0 64px; position:relative}
.hero h1{font-size:clamp(2.3rem,6.2vw,4.4rem); max-width:24ch}
.hero .lede{margin-top:22px; font-size:20px}
.hero-wide h1{max-width:20ch}

.chips{display:flex; flex-wrap:wrap; gap:8px; margin-top:26px; list-style:none; padding:0}
.chips li{
  font-size:13px; font-weight:600; color:var(--text2);
  background:var(--card); border:1px solid var(--border);
  padding:7px 14px; border-radius:999px;
}

/* ---------- stat strip ---------- */
.stats{display:grid; grid-template-columns:repeat(5,1fr); gap:1px; background:var(--line);
  border:1px solid var(--line); border-radius:var(--r); overflow:hidden}
.stats div{background:var(--ground); padding:22px 16px; text-align:center}
.stats b{display:block; font-family:Fraunces,serif; font-weight:800; font-size:1.9rem; letter-spacing:-.02em}
.stats span{display:block; font-size:12px; color:var(--muted); margin-top:4px; letter-spacing:.04em}

/* ---------- grids & cards ---------- */
.grid{display:grid; gap:20px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}

.card{
  background:var(--card); border:1px solid var(--border); border-radius:var(--r);
  padding:28px; box-shadow:var(--shadow);
}
.sec-dark .card{background:#242019; border-color:#332E25}
.card h3{margin-bottom:10px}
.card p{color:var(--text2); font-size:15.5px}
.sec-dark .card p{color:#C6BEAF}
.card .num{font-family:Fraunces,serif; font-weight:800; color:var(--rust);
  font-size:13px; letter-spacing:.1em; display:block; margin-bottom:12px}

a.card{text-decoration:none; display:block; transition:transform .14s ease, box-shadow .14s ease}
a.card:hover{transform:translateY(-3px); box-shadow:var(--shadow-lg); border-color:var(--peach)}
.card-arrow{color:var(--rust); font-weight:600; font-size:14.5px; margin-top:16px; display:block}

/* service lane cards on home */
.lane{position:relative; overflow:hidden}
.lane.feature{grid-column:span 2; background:var(--ink); border-color:var(--ink); color:#F4EFE4}
.lane.feature h3{color:#F7F3EA; font-size:1.9rem}
.lane.feature p{color:#CFC7B8; font-size:16.5px}
.lane.feature .num{color:var(--gold)}
.lane.feature .card-arrow{color:var(--gold)}
.lane ul{margin:14px 0 0; padding-left:18px; color:var(--muted); font-size:14px}
.lane.feature ul{color:#A9A192}
.lane li{margin-bottom:4px}

/* ---------- price tables ---------- */
.tiers{display:grid; grid-template-columns:repeat(3,1fr); gap:18px}
.tier{
  background:var(--card); border:1px solid var(--border); border-radius:var(--r);
  padding:26px; display:flex; flex-direction:column;
}
.tier.hero-tier{border:1.5px solid var(--rust); box-shadow:var(--shadow-lg); position:relative}
.tier-flag{
  position:absolute; top:-11px; left:26px; background:var(--rust); color:#fff;
  font-size:10.5px; font-weight:700; letter-spacing:.12em; text-transform:uppercase;
  padding:4px 12px; border-radius:999px;
}
.tier .name{font-family:Fraunces,serif; font-weight:800; font-size:1.22rem; margin-bottom:4px}
.tier .price{font-family:Fraunces,serif; font-weight:800; font-size:2.1rem; color:var(--rust);
  letter-spacing:-.02em; margin:10px 0 2px}
.tier .price small{font-size:.9rem; font-family:Inter,sans-serif; font-weight:600; color:var(--muted)}
.tier .desc{font-size:14px; color:var(--muted); min-height:38px}
.tier ul{list-style:none; padding:0; margin:18px 0 22px; font-size:14.5px; color:var(--text2)}
.tier li{padding:7px 0 7px 22px; position:relative; border-top:1px solid var(--border)}
.tier li:first-child{border-top:0}
.tier li::before{content:"—"; position:absolute; left:0; color:var(--rust); font-weight:700}
.tier .btn{margin-top:auto; width:100%}

.addon{
  background:linear-gradient(180deg,#FBF4EC,#F7EDE2); border:1px dashed var(--peach);
  border-radius:var(--r); padding:24px 28px; display:flex; gap:24px;
  align-items:center; flex-wrap:wrap; justify-content:space-between;
}
.addon .big{font-family:Fraunces,serif; font-weight:800; font-size:1.6rem}

/* ---------- lane switcher ---------- */
.switch{display:flex; gap:8px; flex-wrap:wrap; justify-content:center; margin-bottom:34px}
.switch button{
  font-family:Inter,sans-serif; font-size:14.5px; font-weight:600; cursor:pointer;
  background:var(--card); border:1px solid var(--line); color:var(--text2);
  padding:11px 20px; border-radius:999px; transition:all .14s ease;
}
.switch button:hover{border-color:var(--ink)}
.switch button[aria-selected="true"]{background:var(--ink); color:#F4EFE4; border-color:var(--ink)}
.pane{display:none}
.pane.on{display:block; animation:fade .22s ease}
@keyframes fade{from{opacity:0; transform:translateY(6px)}to{opacity:1; transform:none}}

/* ---------- media ---------- */
.v{margin:0}
.v-shell{
  display:block; width:100%; padding:0; border:1px solid var(--border); cursor:pointer;
  position:relative; background:#12100D; border-radius:var(--r); overflow:hidden;
  aspect-ratio:16/9; transition:transform .14s ease, box-shadow .14s ease;
}
.v-shell:hover{transform:translateY(-2px); box-shadow:var(--shadow-lg)}
.v-shell:focus-visible{outline:3px solid var(--rust); outline-offset:3px}
.v-poster{width:100%; height:100%; object-fit:cover; opacity:.94}
.v-shell:hover .v-poster{opacity:1}
.v-btn{
  position:absolute; left:50%; top:50%; transform:translate(-50%,-50%);
  width:66px; height:66px; border-radius:50%; background:rgba(194,75,44,.94);
  box-shadow:0 6px 24px rgba(0,0,0,.35); transition:transform .15s ease, background .15s ease;
}
.v-btn::after{
  content:""; position:absolute; left:52%; top:50%; transform:translate(-50%,-50%);
  border-style:solid; border-width:11px 0 11px 18px;
  border-color:transparent transparent transparent #fff;
}
.v-shell:hover .v-btn{transform:translate(-50%,-50%) scale(1.09); background:var(--rust)}
.v-shell.loaded{cursor:default; aspect-ratio:16/9}
.v iframe{width:100%; height:100%; border:0; display:block; aspect-ratio:16/9; border-radius:var(--r)}
.vid-cap{font-size:13.5px; color:var(--muted); margin-top:10px}
.vid-cap b{color:var(--ink); font-weight:600; font-family:Fraunces,serif}
.sec-dark .vid-cap b{color:#F4EFE4}

.gal{display:grid; grid-template-columns:repeat(5,1fr); gap:10px}
.gal img{
  width:100%; aspect-ratio:4/5; object-fit:cover; border-radius:10px;
  border:1px solid var(--border); background:var(--border);
}
.gal.wide img{aspect-ratio:3/2}

/* ---------- logo wall ---------- */
.logos{display:grid; grid-template-columns:repeat(auto-fill,minmax(128px,1fr)); gap:8px; align-items:center}
.logos div{
  background:var(--card); border:1px solid var(--border); border-radius:10px;
  height:76px; display:flex; align-items:center; justify-content:center; padding:14px;
}
.logos img{max-height:100%; max-width:100%; object-fit:contain;
  filter:grayscale(1) contrast(.72) brightness(.55); opacity:.72}
.logos div:hover img{filter:none; opacity:1}

/* ---------- client account cards ---------- */
.accts{display:grid; gap:18px}
.accts.a3{grid-template-columns:repeat(3,1fr)}
.accts.a2{grid-template-columns:repeat(2,1fr)}
.acct{
  background:var(--card); border:1px solid var(--border); border-radius:var(--r);
  padding:24px; display:flex; flex-direction:column; text-decoration:none;
  transition:transform .14s ease, box-shadow .14s ease, border-color .14s ease;
}
.acct:hover{transform:translateY(-3px); box-shadow:var(--shadow-lg); border-color:var(--peach)}
.acct-logo{height:50px; display:flex; align-items:center; margin-bottom:18px}
.acct-logo img{
  max-height:100%; max-width:148px; width:auto; object-fit:contain;
  filter:grayscale(1) contrast(.7) brightness(.5); opacity:.72; transition:all .16s ease;
}
.acct:hover .acct-logo img{filter:none; opacity:1}
.acct .handle{
  font-family:Fraunces,serif; font-weight:800; font-size:1.12rem;
  letter-spacing:-.01em; word-break:break-word;
}
.acct .role{
  display:inline-block; font-size:10.5px; font-weight:700; letter-spacing:.12em;
  text-transform:uppercase; padding:4px 11px; border-radius:999px; margin:12px 0 14px;
  align-self:flex-start;
}
.acct .role.managed{background:var(--rust); color:#fff}
.acct .role.campaign{background:var(--border); color:var(--text2)}
.acct p{font-size:14.5px; color:var(--text2)}
.acct .proof{
  margin-top:auto; padding-top:15px; border-top:1px solid var(--border);
  font-size:14px; color:var(--muted);
}
.acct .proof b{color:var(--rust); font-family:Fraunces,serif; font-weight:800}
.acct .go{color:var(--rust); font-weight:600; font-size:14px; margin-top:14px}
@media(max-width:960px){.accts.a3,.accts.a2{grid-template-columns:repeat(2,1fr)}}
@media(max-width:640px){.accts.a3,.accts.a2{grid-template-columns:1fr}}

/* ---------- quotes ---------- */
.quote{background:var(--card); border:1px solid var(--border); border-left:3px solid var(--rust);
  border-radius:var(--r); padding:26px}
.quote p{font-family:Fraunces,serif; font-weight:600; font-size:17.5px; line-height:1.42; letter-spacing:-.01em}
.quote cite{display:block; font-style:normal; font-size:13.5px; color:var(--muted); margin-top:14px}
.quote cite b{color:var(--ink); font-weight:600; display:block}

/* ---------- faq ---------- */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{
  cursor:pointer; padding:20px 40px 20px 0; position:relative; list-style:none;
  font-family:Fraunces,serif; font-weight:700; font-size:17px; letter-spacing:-.01em;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+"; position:absolute; right:6px; top:17px; color:var(--rust); font-size:22px; font-family:Inter,sans-serif}
.faq details[open] summary::after{content:"−"}
.faq .a{padding:0 40px 22px 0; color:var(--text2); font-size:15.5px}

/* ---------- form ---------- */
.form{background:var(--card); border:1px solid var(--border); border-radius:var(--r); padding:32px}
.field{margin-bottom:16px}
.field label{display:block; font-size:13px; font-weight:600; letter-spacing:.04em;
  text-transform:uppercase; color:var(--muted); margin-bottom:7px}
.field input,.field select,.field textarea{
  width:100%; font-family:inherit; font-size:16px; color:var(--ink);
  background:var(--ground); border:1px solid var(--line); border-radius:10px; padding:13px 15px;
}
.field input:focus,.field select:focus,.field textarea:focus{
  outline:none; border-color:var(--rust); box-shadow:0 0 0 3px rgba(194,75,44,.12)}
.field textarea{min-height:120px; resize:vertical}
.f2{display:grid; grid-template-columns:1fr 1fr; gap:16px}
.hp{position:absolute; left:-9999px}

/* ---------- CTA band ---------- */
.band{background:var(--ink); color:#F4EFE4; border-radius:22px; padding:60px 48px; text-align:center}
.band h2{color:#F7F3EA; max-width:20ch; margin:0 auto}
.band .btn-ghost{color:#F4EFE4; border-color:rgba(244,239,228,.32)}
.band .btn-ghost:hover{border-color:#F4EFE4}
.band .wonk{color:var(--gold)}
.band p{color:#CFC7B8; margin-top:18px}

/* ---------- footer ---------- */
.foot{background:var(--ink); color:#B8B0A2; padding:64px 0 34px; margin-top:0}
.foot-grid{display:grid; grid-template-columns:1.5fr 1fr 1fr 1fr; gap:40px}
.foot img.lock{width:150px; margin-bottom:18px}
.foot h4{font-family:Inter,sans-serif; font-size:11px; letter-spacing:.16em;
  text-transform:uppercase; color:#7D766A; margin:0 0 14px; font-weight:700}
.foot a{color:#D6CFC1; text-decoration:none; font-size:14.5px; display:block; padding:5px 0}
.foot a:hover{color:var(--gold)}
.foot .fine{border-top:1px solid #2E2921; margin-top:44px; padding-top:22px;
  display:flex; justify-content:space-between; gap:16px; flex-wrap:wrap; font-size:13px; color:#7D766A}

/* ---------- breadcrumb ---------- */
.crumb{font-size:13px; color:var(--muted); padding:20px 0 0}
.crumb a{color:var(--muted); text-decoration:none}
.crumb a:hover{color:var(--rust)}

/* ---------- responsive ---------- */
@media(max-width:960px){
  .nav-links{display:none}
  .nav-links.open{
    display:flex; position:absolute; top:68px; left:0; right:0; flex-direction:column;
    background:var(--ground); border-bottom:1px solid var(--border); padding:12px 20px 20px; gap:2px;
  }
  .nav-links.open a{padding:12px 8px; font-size:16px}
  .nav-links.open .nav-cta{margin-top:8px; text-align:center; justify-content:center}
  .burger{display:block}
  .g4{grid-template-columns:repeat(2,1fr)}
  .g3{grid-template-columns:repeat(2,1fr)}
  .lane.feature{grid-column:span 2}
  .tiers{grid-template-columns:1fr}
  .stats{grid-template-columns:repeat(3,1fr)}
  .gal{grid-template-columns:repeat(3,1fr)}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:640px){
  body{font-size:16px}
  .section{padding:60px 0}
  .wrap{padding:0 18px}
  .g2,.g3,.g4{grid-template-columns:1fr}
  .lane.feature{grid-column:span 1}
  .stats{grid-template-columns:repeat(2,1fr)}
  .gal{grid-template-columns:repeat(2,1fr)}
  .f2{grid-template-columns:1fr}
  .band{padding:44px 24px; border-radius:16px}
  .form{padding:22px}
  .hero{padding:52px 0 44px}
  .hero .lede{font-size:17.5px}
  .foot-grid{grid-template-columns:1fr}
  .addon{flex-direction:column; align-items:flex-start; gap:14px}
}

/* four-up tier grid (video & branding, with the custom quote card) */
.tiers.t4{grid-template-columns:repeat(4,1fr); gap:14px}
.tiers.t4 .tier{padding:22px}
.tiers.t4 .tier .price{font-size:1.85rem}
.tiers.t4 .tier ul{font-size:14px}
.tier.quote-tier{background:var(--ink); border-color:var(--ink)}
.tier.quote-tier .name{color:#F7F3EA}
.tier.quote-tier .price{color:var(--gold); font-size:1.7rem}
.tier.quote-tier .price small{color:#A9A192}
.tier.quote-tier .desc{color:#A9A192}
.tier.quote-tier ul{color:#CFC7B8}
.tier.quote-tier li{border-top-color:#332E25}
.tier.quote-tier li::before{color:var(--gold)}
.tier.quote-tier .btn-ghost{color:#F4EFE4; border-color:rgba(244,239,228,.34)}
.tier.quote-tier .btn-ghost:hover{border-color:var(--gold); color:var(--gold)}
@media(max-width:1100px){.tiers.t4{grid-template-columns:repeat(2,1fr); gap:18px}}
@media(max-width:640px){.tiers.t4{grid-template-columns:1fr}}